Last updated 1 month ago
The business world is full of competitive people, doing whatever they can to get ahead. If you’re looking to protect yourself from dishonest business practices, it’s important that you register your trademark and other intellectual property before it’s too late. For more information, take a look at these additional links:
- Attracting new customers is an essential part of business. Learn more at this page from Microsoft.com.
- Do you need help designing a logo for your business? Take a look at this article from Entrepreneur.com.
- Trademark infringement is a very big deal. Learn more about it at this page from Forbes.com.
- What exactly is a trademark? This page from the United States Patent and Trademark Office has the answer.
Are you ready to research and register your trademark? Call TradeMark Express at (650) 948-0530.
Last updated 2 months ago
These days, it’s hard to go anywhere without seeing a logo. They’re on billboards, in front of stores—there’s probably even a logo or two on the clothes you’re wearing right now. If you’re new to business, then you’re probably hesitant to give into the whole logo culture; however, giving your business a unique logo is very important. Here’s why:
They capture customer attention
Attracting customers is perhaps the most important part of running a successful business. Even if you have an outstanding product, you won’t make money if you can’t get customers inside the door. Every day, the eyes of thousands of potential customers pass over your business. If you have an interesting business logo, their eyes may linger over your business for a little bit longer—in time, they might even develop a genuine interest in your product.
They give your business more personality
Businesses all over the world are looking for ways to stand out without alienating potential customers. By designing a unique logo, you provide customers with a familiar yet interesting representation of your business. A good logo is also an excellent way to succinctly describe your products or services; for example, if you sell fly fishing equipment, you might incorporate a fishing rod into your logo.
They establish your brand identity
Even if you have a catchy, unique business name, it can be very difficult to get customers to remember you. Since people are more inclined to remember images, creating an interesting logo is a great way for your business to stay in the minds of potential customers. With a little luck, your business’s logo could be the first thing that pops into customers’ heads when they’re in need of a particular service.
Unfortunately, designing a logo and being able to use it are two different things. If you need help trademarking your business’s logo, TradeMark Express would be happy to help. After researching all of the logos that are currently out there, we can help you prepare and submit your federal trademark application. For more information, call us today at (650) 948-0530.
Last updated 2 months ago
Setting yourself apart is an important part of business success. This is a big reason why businesses all over the world are so concerned with maintaining exclusive rights to products, names, and logos. Still, some businesses are guilty of stealing from other business, whether they mean to or not. That’s why it’s incredibly important for every business to conduct thorough trademark research, or else they’re in for some unpleasant consequences:
Lost profits
Since you and your employees work hard to design your products and come up with clever names, you should be the ones to profit. If you neglect to conduct valuable trademark research at least once a year, someone out there may be making substantial profits off of your ideas without your knowledge. By having a firm conduct trademark research for you, you can root out impostors, take them to court, and reclaim the profits that are rightfully yours.
Legal action
However, copyright infringement is a two-way street. If you neglect to do your homework before announcing a new product, you might inadvertently steal another company’s idea. You might even find yourself on the wrong end of a lawsuit and be forced to hand over some of your hard-earned profits.
Acquiescence
The legal term “acquiescence” refers to a company or individual’s inaction in the face of wrongdoing. Trademark acquiescence occurs when a company stands idly by while another company uses their registered name or logo. If you allow your company’s intellectual property to be used by another company for five years, the infringing company then gains the full legal right to use that trademark. By hiring a firm to perform thorough trademark research, you can more firmly establish your trademark as your own.
If you’re looking for a skilled firm to research your trademark both before and after registration, contact TradeMark Express. If you find that someone is infringing on your trademark, we’ll even refer you to a skilled lawyer. Call us today at (650) 948-0530 to get started.
Last updated 2 months ago
If you’ve recently come up with an excellent business name, slogan, or logo, you should strongly consider registering it as a trademark. Luckily, the trademark process isn’t as complicated as you might think.
In this short video from Answers.com, business expert Kiyla Fenell shows us how to trademark a name in four easy steps. If you’re considering taking your business out of the country, she even offers suggestions on how to keep your intellectual property safe in the global community.
Of course, there’s always a chance that you could miss something during the trademarking process. In order to make sure that your business name, slogan, or logo gets registered with minimum hassle, call TradeMark Express today at (650) 948-0530.
Last updated 2 months ago
Do you want to learn more about trademarks and domain names? Here are five great online resources to help you expand and protect your business.
- To learn more about the trademark registration process, check out this page from the US Patent and Trademark Office.
- Do you need to choose a domain name for your business? Follow these helpful tips from Inc.com on how to pick the right domain name for your unique business.
- If you’re starting a new business, make sure you choose a memorable business name. Read this article from Entrepreneur.com for more information.
- Trademark registration is essential to helping your business grow. Here’s an article from Michigan Tech News on the importance of trademark registration.
- Here’s a great blog post from ThemePartner.com about choosing a name for your business or product.
For expert trademark and logo registration and research services, contact TradeMark Express by calling (650) 948-0530.
