These days, it’s hard to go anywhere without seeing a logo. They’re on billboards, in front of stores—there’s probably even a logo or two on the clothes you’re wearing right now. If you’re new to business, then you’re probably hesitant to give into the whole logo culture; however, giving your business a unique logo is very important. Here’s why:
They capture customer attention
Attracting customers is perhaps the most important part of running a successful business. Even if you have an outstanding product, you won’t make money if you can’t get customers inside the door. Every day, the eyes of thousands of potential customers pass over your business. If you have an interesting business logo, their eyes may linger over your business for a little bit longer—in time, they might even develop a genuine interest in your product.
They give your business more personality
Businesses all over the world are looking for ways to stand out without alienating potential customers. By designing a unique logo, you provide customers with a familiar yet interesting representation of your business. A good logo is also an excellent way to succinctly describe your products or services; for example, if you sell fly fishing equipment, you might incorporate a fishing rod into your logo.
They establish your brand identity
Even if you have a catchy, unique business name, it can be very difficult to get customers to remember you. Since people are more inclined to remember images, creating an interesting logo is a great way for your business to stay in the minds of potential customers. With a little luck, your business’s logo could be the first thing that pops into customers’ heads when they’re in need of a particular service.
Unfortunately, designing a logo and being able to use it are two different things. If you need help trademarking your business’s logo, TradeMark Express would be happy to help. After researching all of the logos that are currently out there, we can help you prepare and submit your federal trademark application. For more information, call us today at (650) 948-0530.