Choosing a web address or domain name for your business is a very important step to establishing your presence on the Internet. After all, your business domain is what customers will use to find you online, learn about your company, and purchase your products and services. Because your domain name is a crucial part of expanding your business online, make sure you choose the best possible one. It's also important to do comprehensive business name research to ensure that you are not choosing a name that belongs to another company. Here are three tips for choosing a great domain name for your business:
Start With Company or Brand Names
When you register for a domain name, make sure that you get one that includes your company’s name or trademarks. This is an easy way for customers to find your business online if they already know your company’s name. For example, if you’re the founder of Ted’s Cheese Shop, consider incorporating your name into the domain: e.g. TedsCheeseShop.com.
Try to Choose a “.com” Address
Many different extensions are available for domain registration today. Some common extensions include “.org”, “.net”, “.biz”, and “.us”. However, “.com” is the most widely used (and thought of) domain extension out there, so make sure you register one for your company. If a person doesn’t know your web address, one of the first things they may try is your company’s name with a “.com” at the end.
Keep It Simple
Finally, make sure that your domain name is easy to remember and spell. Much like basic trademarks and logos, simple domain names remain timely, are easy to remember, and will help you drive your business. In some cases, this tip may contradict tip #1. If you have a trademark or business name that is long, difficult to spell, or not so memorable, purchase several different domain names to capture a wider online audience.
To learn more about domain registration and marketing your brand online, contact the trademark registration experts at TradeMark Express. We specialize in trademark and logo registration services and trademark research. Visit us online or call (650) 948-0530.