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    Starting a Business? Watch for Business Domain Selection Tips

    Last updated 5 days ago

    Are you starting a new business? There are several things you need to take care of in the very beginning, including trademarking your business name and choosing a unique web site domain. When deciding on a domain, you need to carefully choose a web address that your customers can easily find and remember. The right web address will ensure consistent traffic to your webpage and will keep potential customers from getting lost or confused.

    This video will give you three helpful tips on how to choose the right domain name for your website. You’ll learn how to make sure customers remember your web address and how to make sure that your web address is easily visible to search engines.

    Do you need help getting your business off the ground? Contact TradeMark Express. We provide professional trademark registration and research services to ensure that your business’s name and logo are protected. Call (888) 703-2990 for more information on our services.

    3 Tips for Choosing a Unique Business Domain

    Last updated 12 days ago

    Choosing a web address or domain name for your business is a very important step to establishing your presence on the Internet. After all, your business domain is what customers will use to find you online, learn about your company, and purchase your products and services. Because your domain name is a crucial part of expanding your business online, make sure you choose the best possible one. It's also important to do comprehensive business name research to ensure that you are not choosing a name that belongs to another company.  Here are three tips for choosing a great domain name for your business:

    Start With Company or Brand Names

    When you register for a domain name, make sure that you get one that includes your company’s name or trademarks. This is an easy way for customers to find your business online if they already know your company’s name. For example, if you’re the founder of Ted’s Cheese Shop, consider incorporating your name into the domain: e.g. TedsCheeseShop.com.

    Try to Choose a “.com” Address

    Many different extensions are available for domain registration today. Some common extensions include “.org”, “.net”, “.biz”, and “.us”. However, “.com” is the most widely used (and thought of) domain extension out there, so make sure you register one for your company. If a person doesn’t know your web address, one of the first things they may try is your company’s name with a “.com” at the end.

    Keep It Simple

    Finally, make sure that your domain name is easy to remember and spell. Much like basic trademarks and logos, simple domain names remain timely, are easy to remember, and will help you drive your business. In some cases, this tip may contradict tip #1. If you have a trademark or business name that is long, difficult to spell, or not so memorable, purchase several different domain names to capture a wider online audience.

    To learn more about domain registration and marketing your brand online, contact the trademark registration experts at TradeMark Express. We specialize in trademark and logo registration services and trademark research. Visit us online or call (888) 703-2990.

    Comparing an Attorney with a Trademark Specialist

    Last updated 19 days ago

    Registering your business’s trademarks is important if you want to protect your business from copy right infringement or intellectual property violations. There are two paths to trademark registration: working with a trademark registration service or hiring an attorney. While an attorney may seem like the ideal choice, there are a number of reasons to avoid hiring a trademark attorney. Here are three reasons to go with a trademark registration service instead:

    Most Trademark Services Have Attorneys

    Trademark registration services specialize in ensuring that your business or product is protected under intellectual property laws. To ensure that they provide the best legal services to customers, most trademark specialist services hire attorneys with experience in the trademark registration field. This makes hiring your own trademark attorney totally unnecessary since your work will be examined by a professional anyway.

    Save Your Business Money

    Trademark attorneys can cost hundreds of dollars an hour, ultimately costing your business tens of thousands of dollars just to register a trademark. Trademark registration services, on the other hand, charge as little as $25 an hour for the same exact work. This means that you’ll be able to reduce your startup costs or the costs needed to bring your product to market.

    Quick Turnaround Times

    Finally, hiring a trademark attorney can make trademark registration a very lengthy process. A process that should only take a few days can take several weeks as your attorney juggles several clients at a time. Working with a trademark registration specialist can help you complete the registration process in as little as two to three days so you can start making money right away!

    Are you looking for a great trademark registration service? Then contact TradeMark Express for professional trademark and logo registration and research services. Visit us online or call (888) 703-2990 for service today.

    Patents, Trademark Infringement and Registration | Learn More About Our Recent Blog Posts

    Last updated 26 days ago

    Trademarking your logo and name are important steps for any business owner. While you may be an expert on your business, you may not be as familiar with the trademark research and registration process. Take a look at some of the resources below to learn more.

    • For more information about patents and trademarks, look through the U.S. Patent Office’s website.
    • Harvard has a great overview of trademark law.
    • Over at Forbes.com, one business owner relates the nightmare of being sued for trademark infringement.
    • Sometimes, even the most unlikely businesses clash over trademark infringement: Toymaker Hasbro is currently suing computer company Asus over the name of a tablet.

    If you’d like to learn more about trademark infringement and patent law, then you should contact TradeMark Express at (650) 948-0530. We offer several competitively-priced trademark research and registration packages.

    Watch: Tips for Choosing a Business Name From the Founder of Sweet Leaf Tea

    Last updated 1 month ago

    Naming your business can be both the most fun and the most frustrating part of the whole enterprise.  In this video, the founder of Sweet Leaf Tea discusses how to choose a name without getting wrapped around the axle.  He recommends picking a name that’s relatively short—in fact, you should strive to have as few syllables in each word as possible. 

    He also points out that a name is important, and it should reflect your company’s personality, but shouldn’t necessarily limit you, either.  Plenty of companies have started off in one line of business and grown into another—and their names haven’t limited them.  Naming is important, but it’s not something to lose sleep over.

    If you’re at the point where you’ve chosen a name for your business and you want to trademark it, then you should contact TradeMark Express.  TradeMark Express can help you with trademark research and registration, including trademarking logos.  For more information, call (888) 703-2990 today.

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